Bai Bai Bai

     Justin Timberlake and Christopher Walken both starred in the 2017 Superbowl Commercial for the company "Bai," a flavored drink. This thirty-seconded commercial cost the company nearly $5 million despite the unknown success rate of the aired advertisement. Each sat in a formal sitting room, dressed in aged clothing, and recited lines from a Timberlake song coincidentally coinciding with the drink name. The obvious testimonial technique used two celebrities to further publicize and endorse the product. The mysterious Lovemarks form created a bond with the viewers by captivating their interest and attention through the famous singer and actor. This so called "trust," in reality is the Bai company manipulating and controlling consumers minds. Their need for attention, calls for other people's attention in this case through the celebrity figures. Personally, I find this ad extremely amusing yet you could easily categorize me into mindless consumer group.  For months I heard this catching song on the television, unknowingly falling victim to the company's persuasive tactics. This brand experience takes a catching song from the 21st century and shows that you can only enjoy the song with a refreshing beverage.  Timberlake's song Bye Bye Bye, connects with music lovers across the US and Bai used this against the people and for the benefit of their company.  "This ain't no lie baby, Bye Bye Bye (Bai, Bai, Bai)!"      
https://www.youtube.com/watch?v=FIOdMdY3yaw